Developing Creative

Bullseye's in-house creative department has developed proven, cost-effective programs to target likely customers and to get them to act. Two themes influence our creative process. First, the artists design creative packages with a singular objective: to get the most response at the lowest cost. This philosophy produces satisfied clients whether or not the packages win awards. Second, Bullseye tests sample populations to choose the right creative strategy. What works for one client may not work for another. For example, Bullseye has found that a more creative package actually reduces responses from the highly sophisticated mutual fund prospects. On the other hand, a highly creative approach is often required to break through the clutter to reach potential credit card customers.

Click on the arrows below to learn more about Bullseye's six-step process.


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