E-mail list and delivery Bullseye keeps tabs on the major e-mail list providers including MyPoints, YesMail and Targit to help our clients select the most appropriate lists, develop tests, create HTML or text copy, broadcast and track response.
Newsletter advertising Is very effective. Even though click-through rates are half of e-mail, the cost is one-tenth of e-mail. Bullseye searches for the best online e-mail newsletters, develops the copy and places the ads for our clients.
Merge/purge In direct mail prospecting, Bullseye generally runs a "merge/purge" to delete customer names from prospect lists. However, owners of e-mail lists insist on delivering e-mails themselves and will not submit their lists to clients for review. Bullseye, however, has located several third-party clearinghouses that can obtain the prospecting lists and conduct a merge/purge against data we provide. This is helping us overcome the possibility of broadcasting duplicate or unnecessary e-mail communications.
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