E-Prospecting

E-mail list and delivery – Bullseye keeps tabs on the major e-mail list providers – including MyPoints, YesMail and Targit to help our clients select the most appropriate lists, develop tests, create HTML or text copy, broadcast and track response.

Newsletter advertising – Is very effective.  Even though click-through rates are half of e-mail, the cost is one-tenth of e-mail. Bullseye searches for the best online e-mail newsletters, develops the copy and places the ads for our clients.

Merge/purge – In direct mail prospecting, Bullseye generally runs a "merge/purge" to delete customer names from prospect lists. However, owners of e-mail lists insist on delivering e-mails themselves and will not submit their lists to clients for review. Bullseye, however, has located several third-party clearinghouses that can obtain the prospecting lists and conduct a merge/purge against data we provide. This is helping us overcome the possibility of broadcasting duplicate or unnecessary e-mail communications.

 

Click on the section of the chart below to learn more about
Bullseye's Permission E-Mail Services.

 

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Database Marketing StrategyCreative & Direct MailResponse Analysis