E-Mail Database Development
The key marketing challenge is building an e-mail database so this new medium can be used effectively. Because permission e-mail marketing is in its infancy, many financial services companies have either not collected customer e-mail addresses or not set up a database field for them. Bullseye is helping our clients build their databases with:
Direct mail Customers are happy to give out their e-mail addresses, along with permission to use them, in exchange for something valuable such as a premium, a chance to win something big in a sweepstake or even information.
E-mail address appending For faster collection of e-mail addresses, Bullseye matches customer names and physical addresses against a 100% opt-in e-mail database. We append the "found" addresses to the customer database and e-mail customers an offer to opt-out of future e-mail communications.
ISP Bullseye also provides discounted Internet service to help
clients collect customer e-mail addresses. Under their own private label,
our clients offer discounted access, an opening page that is branded to
them (with no ads) and an
on the section of the chart below to learn more about